Eyal Simchi is the owner of Riverfront Pediatric Dentistry and is a dentist who does things differently. His combination of minimally invasive dental techniques as well as his innovative behavior management style has made him a trailblazer in the field of pediatric dentistry. His use of SDF has been featured in The New York times and his magic tricks have been shown on NBC Nightly News as well as the Kelly Clarkson show. Dr Simchi is a sought-after lecturer and is frequently consulted by dentists around the world for difficult cases in pediatric dentistry. He is a contributing author to the SMART oral health: the medical management of caries as well as the textbook on Behavior management in dentistry for children.